great commercial

Post by **Hmph** » Wed Apr 12, 2006 4:42 pm

forwarded from an email

Read this first then turn up the volume and click on link below.

There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes, something, usually very minor, didn't work.

They would then have to set the whole thing up again. The crew spent weeks shooting night and day. By the time it was over, they were ready to change professions. The film cost six million dollars and took three months to complete including full engineering of the sequence.

In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. However, it is fast becoming the most downloaded advertisement in Internet history. Honda executives figure the ad will soon pay for itself simply in "free viewings" (Honda isn't paying a dime to have you watch this commercial!). When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs.

http://www.albinoblacksheep.com/flash/honda.php

Silly Wabbit · Post by **Silly Wabbit** » Fri Apr 21, 2006 1:17 pm

That was pretty cool.

MsNikaPooh · Post by **MsNikaPooh** » Fri Apr 21, 2006 7:27 pm

Nice. Like the song they used too.

Post by **KingFo1** » Fri Apr 21, 2006 7:48 pm

That was impressive...no wonder why they needed so many takes to shoot that!